Friday’s launch party for the new premium natural water brand Nordic Life saw more than 300 guests gather in Madrid’s trendy Ventas neighbourhood for an exclusive fashion show and cocktail reception.
As reported by Spanish and international media, the exclusive event attracted some of the most important figures in the world of fashion and film including supermodel Alessandra Ambrosio and actress Hiba Abouk as well as fashionista María Pombo and other industry influencers such as Paula Ordovás.
The night at the unique Espacio Harley provided a focal point for fashion, business, and healthy living gurus from across the globe. The centrepiece of the evening was the official unveiling of the new pure Norwegian premium water by Nordic Life and those attending had the exclusive opportunity to taste Nordic Life water themselves for the first time.
Alongside the Nordic Life launch, guests were treated to a pre-season fashion show from Porto Brazil, a stunning beachwear Brand that showcased the exotic Brazilian style and European elegance of their Summer 2019 collection.
Nordic Life delighted the assembled guests with a themed spectacle with lighting, special effects and sound, introduced by by elegant TV presenter Ainhoa Gonzalez. The celebrities enjoyed the show from the front row, witnessing different performances of Capoeira, contortionists, models showcasing swimwear from Porto Brazil and the best music in a unique and exclusive setting.
Those outside the event did not miss out either, as supermodel Alessandra Ambrosio did not hesitate to share what was happening on the catwalk with her Instagram followers. It was an unforgettable night in which actress Hiba Abouk premiered as a new ambassador for the Nordic Life brand in Spain, wearing a radiant new hairstyle that caused sensation amongst the press and social media.
Elsewhere, a giant sized ice sculpture showed off the innovative design of the new Nordic Life bottle, and provided a centrepiece for guests to grab a selfie, while a few metres away Alessandra Ambrosio, as well as others posed in a 3D photocall with the new brand imagery.
Guests were also treated to a delicious Brazilian barbecue accompanied by Caipirinha cocktails and selected wines. Nearby, a pop-up themed bar payed homage to Norwegian cuisine and provided premium Nordic Life water for all attendees.
As the event came to a close, and the assembled guests emerged to the waiting cars, the question on everyone’s lips was “Where next?”. For Nordic Life premium natural water, the party will continue – but to discover the next venue, you’ll have to watch this space…