Nordic Life is delighted to announce the signing of world renowned supermodel and fashion icon Alessandra Ambrosio as the premium water brand’s face.
Starting out in the fashion industry at the age of 15, Alessandra has risen quickly to global prominence, having worked with major fashion houses including commercial campaigns for Armani, Christian Dior, Calvin Klein and Gucci, as well as gracing the catwalk for Prada, Chanel, Victoria’s Secret and Dolce & Gabbana among others.
Her international focus and passionate advocacy of the benefits of healthy living and an active lifestyle make her an ideal representative for Nordic Life. Having been informally associated with the brand since its European premiere last year, Alessandra was the lead choice to become the company’s new face.
Speaking ahead of the announcement, Alessandra Ambrosio commented “I’m really excited to be working with Nordic Life, and introducing to the audience the benefits of Norwegian premium water.”
Nordic Life’s brand manager commented “Alessandra is a renowned supporter of healthy living and an exemplary individual. We’ve long admired her for her principles, her talent and her ability to balance a demanding modelling schedule, family life and business career, as well as being a great human being! It’s a privilege to welcome her to the Nordic Life team.”
Alessandra Ambrosio will debut in a new integrated campaign for Nordic Life, rolling out from March, 26th 2019.